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Digital marketing is marketing that uses the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. 

As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital services instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of Search Engine Optimization (SEM), Content Marketing, Influencer Marketing, Content Automation, Campaign Marketing, Data-driven marketing, E-Commerce Marketing, Social Media Marketing, Social Media Optimization, E-mail direct marketing, Social Media Optimization, display advertising, e-books, and optical disks and games have become commonplace. Digital Marketing extends to non-Internet channels that provide digital media, such as television, and mobile phones like SMS and MMS.

The Marketing process of using the internet to market your business. It includes the use of social media, search engines, blogging, videos, and email. Promoting a business in your ways.

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    Types of online marketing and examples, a guide to online marketing, and this website help you, you can learn to market skills, tools, and strategies. they are 

• Content 
• Search Engine Optimization (SEO)
• Sales
• Social Media
• Ads
• Copywriting
• Landing Page
• Retention
• Brand
• Referral
• Creative
• Newsletters

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SEO techniques may be used to improve the visibility of business websites and brand-related content for common industry-related search queries.

The importance of SEO to increase brand awareness correlates with the growing influence of search results and features like featured snippets, knowledge panels, and local SEO on customer behavior.

The content being active in digital marketing are Online Behavioral Advertising, Collaborative organization, technology service, digital agency, resource sharing, reusability, communication, user-generated content, and Data-driven advertising. 

Users generate a lot of data in every step they take on the path of customer journey and Brands can now use that data to activate their known audience with data-driven programmatic media buying. Without exposing customer's privacy, user's data can be collected from digital channels like when the customer visits a website, reads an e-mail, or launches and interact with a brand's mobile app), brands can also collect data from real-world customer interactions, such as brick and mortar stores visits and from CRM and sales engines datasets. Also known as people-based marketing or addressable media, Data-driven advertising is empowering brands to find their loyal customers in their audience and deliver in real time a much more personal communication, highly relevant to each customer's moment and actions.